What is The Boot Campaign?

“If I am not for myself, who will be for me? If I am not for others, what am I? And if not now, when?” Rabbi Hillel

It’s not often that an opportunity comes along with the ability to distinctly affect the lives of both the receiver, and the giver. So when it does happen, immediate action has to be taken.

Benchmark is proud to announce a new partnership with a grassroots initiative called The Boot Campaign. In their first month alone, this dynamic campaign successfully raised over 125 thousand dollars with the sale of combat boots exactly like those worn by our troops as they stand for our freedom every day. The money they raise is used to assist returning veterans and active troops that are dealing with emotional, mental and physical challenges. The Boot Campaign’s goal is to eventually see 1.3 million civilians in boots, one for every active duty service member.

This tremendous charity offers all Americans a way to show tangible appreciation for our active military, raise awareness of the challenges they face upon return and support their transition back into their homes.

With this exciting new partnership, Benchmark has committed to support The Boot Campaign in several ways, not only within the corporate walls of the home office, but also in the field allowing virtually anyone associated with Benchmark the same opportunity to show their deepest appreciation for the sacrifices our soldiers have made for us.

Benchmark and The Boot Campaign: When they come back, we give back.